ABFF Ventures LLC (ABFFV) is a multifaceted entertainment company specializing in the production of live and digital events. The company’s primary mission is to create properties that entertain, educate and inspire communities of color while showcasing the work of Black artists and content creators in Hollywood. ABFFV also regularly provides consulting services to studios and networks aimed at marketing content targeted toward African American audiences as well as companies looking to secure talent for promotional engagements.
The company’s tent-pole live event properties are the American Black Film Festival (ABFF), cited by MovieMaker magazine as “One of the Coolest Festivals in the World;” and ABFF Honors, an annual awards gala saluting the top stars of film and television.
In creating ABFF Ventures, CEO Jeff Friday channeled his passion for Black culture as well as his discomfort with the marginalization and underrepresentation of people of color in the entertainment business into an organization committed to advocating for diversity within the industry. Through his vision and perseverance, the company has an impressive legacy in Hollywood, having earned a tremendous amount of goodwill within the talent and corporate communities.
The organization will celebrate its 25th anniversary throughout 2021.