ABFF POP-UP TOUR IGNITES THIS OCTOBER IN NEW YORK CITY, ATLANTA, DALLAS & LOS ANGELES
LOS ANGELES, CA (August 13, 2025) – NICE CROWD, the company behind the American Black Film Festival (ABFF), today announced the launch of the ABFF Pop-Up Tour, a new national initiative bringing the energy, creativity, and community spirit of the acclaimed festival to four major markets across the U.S. this fall. The ABFF Pop-Up Tour kicks off in October 2025 at AMC Theatres in New York City, followed by stops in Atlanta and Dallas in November, and culminating in Los Angeles this December. Now approaching its 30th year, ABFF is expanding beyond its flagship annual Miami Beach event to extend its mission of cultural equity, creativity, and access to communities nationwide. The Pop-Up Tour will feature award-winning independent films, celebrity conversations, and curated panels—including BOB Talks, an inspiring speaker series spotlighting Black-Owned Brands. Designed to meet audiences where they are, the tour activates cities where Black arts and entertainment communities live and thrive. The 2025 Pop-Up Tour is launched with national support from Founding Sponsor Ally Financial.
“For nearly three decades, ABFF has been a cornerstone for showcasing and elevating Black storytelling,” said Jeff Friday, ABFF Cofounder and CEO of Nice Crowd. “The ABFF Pop-Up Tour is a natural evolution of that mission—a mobile cultural movement designed to expand opportunity and deepen connection. By bringing the ABFF experience directly into local communities, we’re creating new spaces to discover talent, celebrate creativity, and unite through the power of film and shared culture. We’re excited to partner with Ally Financial to help bring this vision to life.”
ABFF POP-UP TOUR (October 2025 – December 2025)
A national tour bringing ABFF programming and spirit to four key U.S. markets. Founding sponsor: Ally Financial
- New York – October 25–26 | AMC Lincoln Square
- Atlanta – November 8–9 | AMC Madison Yards
- Dallas – November 15–16 | AMC NorthPark
- Los Angeles – December 13–14 | AMC The Grove
“Ally honors the remarkable talent and creativity showcased at the American Black Film Festival Pop-Up Tour as a part of our long-standing commitment as a true ally to Black and brown creators and artists,” said Erica Hughes, senior director, Ally Marketing. “Elevating their voices, sharing their experiences, and celebrating the unique gifts they bring to our communities is a key piece of Ally’s mission to serve everyone as a financial ally.”
Additional details and programming announcements will be released in the coming weeks. For updates, visit www.nicecrowd.com and follow @ABFF on Twitter and @AmericanBlackFilmFestival on Instagram and Facebook.
About ABFF:
Founded by Jeff Friday in 1997, the American Black Film Festival (ABFF) is the premier destination for Black storytelling and a vital platform for emerging talent. ABFF has helped launch the careers of many of today’s most acclaimed filmmakers and actors while advocating for inclusion and representation in Hollywood and beyond.
About NICE CROWD:
NICE CROWD is a pioneering live events company operating at the intersection of culture, entertainment, and tourism. Founded by husband-and-wife team Nicole and Jeff Friday, the company produces festivals, awards shows, and destination-based experiences across major U.S. cities and international markets. At the heart of NICE CROWD is a belief in The Power of Gathering—bringing communities together to celebrate creativity, amplify emerging voices, and spark meaningful connection. The company’s mission is to harness that power to drive cultural relevance and economic impact for its partners. Best known for its flagship property, the American Black Film Festival (ABFF), now in its 30th year, the company has evolved into a global brand with deep expertise in event production, audience engagement, and strategic partnerships.
More information about the American Black Film Festival (ABFF) PopUp Tour: https://www.abffpopup.com/
Download images from ABFF HERE
Media Contact:
abff@ledecompany.com
