Event Lineup
The following offers a preview of the 2026 festival events, with more to be announced. Some events require a ticket purchase, others are exclusive to pass holders, and select events are free and open to the public. Follow us on social media for the latest updates.
Branded Activations
Ally Cinematic Lounge
Presented by Ally Financial
Wednesday, May 27 | 10:00 am – 3:00 pm
Thursday, May 28 – Saturday, May 30 | 10:00 am – 7:00 pm
Miami Beach Convention Center – Floor 2
The Ally Cinematic Lounge is an editorial escape designed for guests to pause, play, and tap into their personal legacy. Inside the Miami-inspired cinematic lounge, attendees can craft a “golden ticket” personal legacy statement, capture the moment with branded photos, and enjoy a brief moment of respite in a space that feels both elevated and inviting. Guests can also jump into financial legacy trivia, then visit the Legacy Bar for fun, premium giveaways, adding an interactive, lighthearted layer to the experience. The lounge brings together reflection, play, and Miami inspired ease, inviting guests to create, connect, and celebrate their legacy through every touchpoint of the experience.
Beauty Scene powered by Walmart
Presented by Walmart
Wednesday, May 27 | 10:00 am – 6:00 pm
Thursday, May 28 | 10:00 am – 6:00 pm
Miami Beach Convention Center – Floor 2
Beauty Scene powered by Walmart is your destination for all things haircare. Stop by the expo booth for expert tips, styling tricks, and product education with The Doux, the beloved textured haircare brand known for bold formulas and salon-quality results. Guests can experience hands-on product demos, discover new ways to care for and style their hair, and take home samples to try for themselves. Whether you’re looking to refresh your routine, learn from the pros, or find your next haircare must-have, Beauty Scene brings inspiration, expertise, and Walmart beauty favorites together in one interactive experience.
Welcome Home
Presented By the Smithsonian National Museum of African American History & Culture
Wednesday, May 27 | 12:00 pm – 6:30 pm
Thursday, May 28 | 10:00 am – 6:30 pm
Friday, May 29 | 10:00 am – 6:30 pm
Saturday, May 30 | 10:00 am – 6:30 pm
Miami Beach Convention Center – Floor 2
We’re bringing our home, the National Museum of African American History and Culture, to Miami. As we celebrate our 10th Anniversary, we mark this historic moment by opening our doors and inviting you in.
For the weekend, our space is more than a booth. It’s a living room; a place rooted in the warmth, culture, and storytelling that have always defined the Black home experience. A space where you can sit, stay a while, and feel exactly where you belong.
Step inside and experience:
- A curated gathering place designed to spark real conversation and authentic connection
- Explore museum content and significant cultural moments
- Be a part of living history with a unique portrait experience.
Welcome Home.
Your Lexus Culinary Experience Awaits
Presented by Lexus
Friday, May 29 | 10:00 am – 8:00 pm
New World Center – Lawn
Event will take place rain or shine
Step into a curated Lexus experience where luxury, innovation, and culinary come together.
Friday afternoon, guests are invited to Taste the Moment presented by Lexus, featuring the custom Monogram GX – an interactive experience where custom pizzas are baked and served directly from the SUV’s cargo space, blending creativity with elevated hospitality.
Frame Your Moment with Lexus
Presented by Lexus
Saturday, May 30 | 10:30 pm – 3:00 am
M2 Nightclub
On Saturday evening at M2 Miami, guests are invited to step into The Lexus Snap Studio, a premium photo experience designed to capture share-worthy moments. Featuring a professionally styled setup where guests can capture and share images that reflect their personal style.